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Key Attributes of Actionable Insights
Consider the following six attributes when examining how actionable your data insights are
When an insight is closely tied to your key business goals and strategic initiatives, it’s more likely to drive action
It is hard to move forward on an insight if you are lacking ample background to appreciate why it’s important or unique
In order to be relevant, an insight needs to be delivered to the right person at the right time in the right setting
If an insight doesn’t adequately help to explain why something occurred, it’s not yet actionable.
With so much competing data and information to digest, novel insights will have an advantage over more familiar insights
If people don’t clearly understand an insight, why it’s important and how it can help them—the insight will be overlooked and forgotten
FREQUENTLY ASKED QUESTIONS
Your Questions About Data Analytics & Business Intelligence
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What is Data?
Data is the raw and unprocessed facts that are usually in the form of numbers and text. Data can be quantitative (measured) or qualitative (observed). Data primarily exists in computer-friendly formats and mostly lives in databases and spreadsheets.
What is Information?
Information is prepared data that has been processed, aggregated and organized into a more human-friendly format that provides more context. Information is often delivered in the form of data visualizations, reports and dashboards.
What are Insights?
Insights are generated by analyzing information and drawing conclusions. Both data and information set the stage for the discovery of insights that can then influence decisions and drive change.
What are Actionable Insights?
Actionable insights sit at the apex of your data pyramid. An insight that drives action is typically more valuable than one that simply answers a question–especially an insight that makes you rethink something and pushes you in a new direction. They are the highly treasured output of all the work that goes into collecting, preparing and analyzing your data. Maximizing the actionable insights you receive from your analytics investments is important to your data-driven success.
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